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College of Respiratory
Therapists of Ontario

 

Community Respiratory Therapy Practice

Professional Practice Guideline

 

 

December 2025

PROFESSIONAL PRACTICE GUIDELINE

College of Respiratory Therapists of Ontario (CRTO) publications contain practice parameters and standards that should be considered by all Ontario Respiratory Therapists (RTs) in the care of their patients/clients and in the practice of the profession. CRTO publications are developed in consultation with professional practice leaders and describe current professional expectations. It is important to note that these CRTO publications may be used by the CRTO or other bodies in determining whether appropriate standards of practice and professional responsibilities have been maintained.

The words and phrases in bold lettering can be cross referenced in the Glossary at the end of the document.


It is important to note that employers may have policies related to Respiratory Therapists authority to perform certain procedures; including controlled acts and acts that fall within the public domain. If an employer’s policies are more restrictive than the CRTO’s expectations, the RT must abide by the employer’s policies. Where an employer’s policies are more permissive than the expectations of the CRTO, the RT must adhere to the expectations of the CRTO.


NOTE: For the purposes of this practice guideline the term client is used to refer to both a patient and/or client.

QUESTIONS OR FEEDBACK?

    This Professional Practice Guideline will be updated as new evidence emerges or as practice evolves. Comments on this guideline are welcome and should be addressed to:
    College of Respiratory Therapists of Ontario, 90 Adelaide Street West, Suite 300, Toronto, Ontario M5H 3V9
    Phone 416-591-7800 | Toll Free 1-800-261-0528 | Fax 416-591-7890 | E-mail questions@crto.on.ca

    INTRODUCTION

    As our population ages and people desire to age in place at home, community respiratory therapy becomes increasingly important. The purpose of this Professional Practice Guideline (PPG) is to support Respiratory Therapists (RTs) who work in a community setting, which may include patients’ homes, long-term care and congregate living, primary care, and specialist physician practices. Community practice enables RTs to apply their specialized body of Respiratory Therapy knowledge and skills to the treatment and management of a diverse patient population in a range of unique settings. Community practice encompasses the provision of RT services outside of a hospital setting, including, but not limited to:

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    chronic disease management, and rehabilitation;

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    palliative and end-of-life care;

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    complex airway care and ventilation;

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    patient education;

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    diagnostic testing; and

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    pharmaceutical and/or medical equipment education and sales.

    RTs who practice in the community often face different opportunities and challenges than their colleagues working in hospitals. A key distinction is the uniquely autonomous nature of community practice, which requires RTs working in that setting to be self-directed and possess a high degree of professional competency. This is because RTs in the community are regularly required to independently make important care decisions and act in accordance with organizational policies and their own personal knowledge and judgement. RTs working in the community are also often responsible for the safe keeping of clients’ personal health information and setting their own daily schedules and therefore, must be disciplined and have well established organizational skills.

    The fact that community care is often provided in the patient’s/client’s place of residence and/or over a prolonged period of time alters the nature of the professional relationship. Clients and their families may play a more integral role in directing care in the community, which requires the RT to employ a person-centred care approach to meet the patients’ and their families’ unique personal situations, needs and goals. Lengthy interactions between the RT and the patient/family member can also make it more challenging to maintain appropriate professional boundaries and avoid such things as interpersonal issues and conflicts of interest.

    The information contained in this PPG covers a wide range of topics that relate specifically, although not exclusively, to community RT practice. It is important to note that all RTs, regardless of practice location, are required to maintain and uphold the Standards of Practice of the profession established by the CRTO, as well as all relevant legislation and regulations.

    NOTE: For the purposes of this practice guideline the term client is used to refer to both a patient and/or client

    Business Practices

    Business Practices

     

    Providing care in the community, as opposed to a hospital, brings the business side of healthcare much closer to RT practice. The CRTO Standards of Practice states that “RTs must only engage in business practices that are transparent, ethical, and not misleading to the public.” Privacy and confidentiality, security of Personal Health Information (PHI) and ethical, evidenced-informed care are essential in all healthcare settings. However, providing RT services in the community may necessitate that other concerns such things as billing and advertising also be taken into consideration.  This section on business practices endeavors to clarify how these and other aspects need to be managed in community RT practice.

    Privacy and Confidentiality

    Federal and provincial legislation protects patients’ rights to privacy and confidentiality of their PHI. Therefore, RTs have a legal obligation, as well as a professional and ethical obligation, to ensure that their patients’ PHI remains secure and confidential. The following two agencies have been tasked with enforcing this legislation:

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    1. Office of the Privacy Commissioner of Canada

    The mission of the Office of the Privacy Commissioner of Canada (OPC) is to protect and promote privacy rights of individuals by enforcing compliance with  The Personal Information Protection and Electronic Documents Act (PIPEDA). This legislation aims to protect the private sector data of Canadians and gives an individual the right to lodge a complaint with the Privacy Commissioner of Canada about any alleged mishandling of their personal information.

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    2. Information and Privacy Commissioner of Ontario

    The Information and Privacy Commissioner of Ontario provides oversight of Ontario’s access and privacy laws, which establish the rules for how Ontario’s public institutions and health care providers may collect, use, and disclose personal information. The Personal Health Information Protection Act (PHIPA) is enforced by the Information and Privacy Commissioner of Ontario and apples to almost all RTs, regardless of where they practice.

    Personal Health Information (PHI)

    Subject to certain exceptions set out in PHIPA, PHI refers to information about an
    individual in oral or recorded form that relates to the:
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    physical or mental health of an individual;

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    provision of health care to the individual;

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    individual’s health card number; or

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    identification of the individual’s substitute decision-maker (if applicable).

    Circle of Care

    The term “circle of care” is not defined in PHIPA. However, the Information and Privacy Commissioner of Ontario states that it is “a term commonly used to describe the ability of certain health information custodians to assume an individual’s implied consent to collect, use or disclose personal health information for the purpose of providing health care, in circumstances defined in PHIPA”1. The circle of care includes the health care providers who require specific medical information in order to provide care to a particular patient. In most situations, these health care providers may rely on the implied consent of a client to share medical information within the circle of care.

    Consent by a client to share information with providers in the circle of care is generally implied. Therefore, a client who accepts a referral to another health care provider implies consent for sharing relevant information.

    If a client cannot provide consent, then a Substitute Decision-Maker (SDM) becomes part of the circle of care, and can provide consent on the client’s behalf to allow PHI to be shared within the circle of care.

    Expressed consent is required to share information with non-custodians outside the circle of care (e.g., family members who are not a guardian or SDM, police, insurance, etc.).

    Example… A physician orders home oxygen for a client and the client agrees with the physician’s plan of care. This means that the client has given implied consent for the RT(s) who will be providing their oxygen to be part of the circle of care. The RT(s) is, therefore, permitted to access the client’s PHI and share that information within the circle of care.

    Sharing PHI Outside the Circle of Care

    As outlined previously, RTs have a legal and professional obligation to maintain the confidentiality of a patient’s PHI. There are circumstances, however, where health care professionals are either required or permitted to report particular events or clinical conditions to the appropriate government or regulatory agency. In Canada, provincial, territorial and federal statutory requirements mandate that health care providers report to the appropriate agencies when certain conditions apply. RTs who work in the community, particularly those who have established an independent practice, need to be aware of the relevant mandatory reporting requirements. Some examples of circumstances where information either must or can be shared outside the circle of care include:

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    A Child in Need of Protection

    The Ontario Child, Youth and Family Services Act stipulates that it is the law to report suspected child abuse or neglect. Therefore, if an RT has reasonable grounds to suspect that a child is or may be in need of protection, they must report it to their local Children’s Aid Society (CAS). It is not necessary to be certain a child is or may be in need of protection to make a report to a CAS, and an RRT must not rely on anyone else to report on their behalf. Any healthcare professional who fails to report a suspicion is liable on conviction to a fine of up to $5,000, if they obtained the information in the course of their professional duties.

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    Concerns about a Client’s Fitness to Operate a Motor Vehicle

    The Ontario Child, Youth and Family Services Act stipulates that it is the law to report suspected child abuse or neglect. Therefore, if an RT has reasonable grounds to suspect that a child is or may be in need of protection, they must report it to their local Children’s Aid Society (CAS). It is not necessary to be certain a child is or may be in need of protection to make a report to a CAS, and an RT must not rely on anyone else to report on their behalf. Any healthcare professional who fails to report a suspicion is liable on conviction to a fine of up to $5,000, if they obtained the information in the course of their professional duties.

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    Clients with Certain Communicable Diseases

    Under the authority of the Health Protection and Promotion Act (HPPA), (O.Reg 135/18, s.25)), a specified list of diseases must be reported to the local Public Health Unit by certain healthcare professionals. The following are examples of communicable diseases that must be reported to the local Medical Officer of Health:

    • Chickenpox (Varicella)
    • Measles
    • Meningitis
    • Novel Influenza Viruses

     

    RTs are not one of the practitioners listed in HPPA who have a legal duty to report disease. However, because such reports are in the public interest, RTs are encouraged to communicate any concerns of a communicable disease to the client’s primary care physician/nurse practitioner. The complete list of reportable communicable diseases is available from each local Public Health Unit.

    In addition, HPPA (s.38) now requires all healthcare professionals (including RTs) who provide immunizations to report Adverse Event Following Immunization Report (AEFIs) to the medical officer of health of the health unit where the immunization took place.

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    Disclosures Related to Risks

    PHIPA permits Health Information Custodians (HICs) to disclose confidential personal health information to relevant authorities “if the custodian believes on reasonable grounds that the disclosure is necessary for the purpose of eliminating or reducing a significant risk of serious bodily harm to a person or group of persons”².

    Security of Personal Health Information

    Unique challenges to the privacy and confidentiality of PHI can arise in a community care setting, particularly when PHI is being transported to and communicated in an unsecure location. The risk of information being lost or stolen is greater when it is being taken out of a more secure location (e.g., a home care company office) to an outpatient clinic or client’s home. In addition, sharing PHI in a less secure location runs a greater risk of disclosing sensitive information to individuals who are outside the circle of care (e.g., relatives, neighbours).

    Information Privacy and Access Legislation

    The specific legislation that applies to RTs depends, to some degree, on the practice setting and the nature of the RT services being provided. Relevant legislation to community RT practice may include the:

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    Freedom of Information and Protection of Privacy Act

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    Personal Information Protection Act

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    Personal Information Protection and Electronic Documents Act

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    Freedom of Information and Protection of Privacy Act (FIPPA)

    FIPPA applies to most provincial agencies, Ontario Health atHome  and public hospitals. It gives individuals in Ontario access to government health information, including general records and records containing their own personal information. If an individual feels their privacy has been compromised by a public institution governed by the Act, they may lodge a complaint to the Information and Privacy Commissioner of Ontario (IPC) who may investigate the complaint.

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    Personal Health Information Protection Act (PHIPA)

    PHIPA establishes the rules in relation to the collection, use and disclosure of PHI. These rules apply to all HICs and to individuals and organizations that receive PHI on behalf of the HIC (Agents of HICs) . The Act defines HIC and Agents of HICs as follows:

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    Health Information Custodian

    A HIC is the person or organization who has custody of PHI on behalf of clients, such as:

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    Health Care Practitioners who operate a health care practice

    • Includes anyone who provides health care services for payment, regardless of whether or not the services are publicly funded. PHIPA defines “health care” as any assessment, care, service or procedure that is done for a health-related purpose.
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    Community Health Facility

    • Includes diagnostic facilities (e.g., sleep studies, pulmonary function testing) and surgical/therapeutic facilities (e.g., anaesthetic services for out-of-hospital surgical procedures).
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    Service Providers who provide a community service (as defined by the Home Care and Community Services Act)

    • Includes long term care homes, retirement homes or homes for special care HICs are responsible for implementing and following information practices that comply with PHIPA.

    HICs are responsible for implementing and following information practices that comply with PHIPA.

    Example… If an RT is working independently (e.g., is a sole practitioner; has established their own company), they are considered to be the HIC. This means that the RT is responsible for setting the privacy standards for handling and securing PHI in their organization and for making sure that any agents of the HIC working for them understand what is expected of them.

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    Agents of Health Information Custodians (HIC)

    An agent of a HIC includes anyone who is authorized by the HIC to provide services on behalf of the custodian with respect to PHI. Examples include:

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    Employees of the health information custodian
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    Volunteers or students who have any access to personal health information

    All client medical records must be stored securely to ensure the integrity and confidentiality of their PHI. Paper records must be stored in:

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    Restricted access areas; and/or

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    Locked filing cabinets

    Example…If an RT is working as an employee for an organization (e.g., home care company, FHT), they are considered to be an “agent of the HIC”. This means that the RRT must comply with the PHIPA policies put in place by the HIC (their employer).

    Retention of Electronic

    Electronic Medical Records (EMR) must be backed-up on a routine basis and back-up copies stored in a physically secure environment separate from where the original data is normally stored. All PHI contained on an EMR, external storage media, or a mobile device must be strongly encrypted. Various enterprise solutions (e.g., patient portals) can provide encryption, and an increasing number of encryption applications are available for use on personal devices such as smartphones. RTs considering using unsecured or unencrypted email or text messaging should do so only for information that does not include identifiable personal health information (e.g., scheduling, reminders).

    Under PHIPA, if a HIC is in the custody of a client’s PHI that is lost, stolen or used or disclosed without proper authority, the HIC must notify the individual at the first reasonable opportunity.

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    Transfer of PHI

    A HIC may transfer a client’s PHI records to the custodian’s successor, provided the HIC makes reasonable efforts to give notice to the patient(s) before transferring the records or, if that is not reasonably possible, as soon as possible after transferring the records.

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    Disposal of PHI

    RTs who are a HIC have a legal requirement to retain client’s PHI for the following time periods:

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    Adult clients: records must be kept for 10 years from the date of the last
    entry in the record.

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    Clients who are children: records must be kept until 10 years after the day on which the client reached or would have reached the age of 18 years.

    If an RT ceases to practise or act in the capacity of a HIC, the PHI must be retained for the periods outlined above unless complete custody and control of the records are transferred to the custodian’s successor.

    When the obligation to retain medical records outlined above comes to an end, the PHI may be destroyed, provided that this occurs in a manner that is in keeping with the obligation of maintaining confidentiality and requirements of PHIPA.

    Disposal of Electronic Medical Records (EMRs)

    There are basically two ways to securely destroy digital information:

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    Physically destroy the storage media; and

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    Overwrite the information stored on the media

    The best method to securely destroy personal information will vary depending on the type of media (e.g., hard drives, USB flash drives). Note that some devices, such as printers, fax machines, and smart phones, may contain multiple types of storage media, with each type requiring a different information destruction method.

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    Personal Information Protection and Electronic Documents
    Act (PIPEDA)

    The Office of the Privacy Commissioner of Canada oversees compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA), which is federal legislation relating to data privacy in the private sector. Therefore, PIPEDA generally only applies to RTs working in private practice.

    Privacy Breaches

    A privacy breach involves the improper or unauthorized collection, use, disclosure, retention or disposal of personal information. A privacy breach may occur within an institution or off-site and may be the result of inadvertent errors or malicious actions by employees, third parties, partners in information-sharing agreements or intruders.

    Regardless of the nature of the breach, they must be reported by the HICs to the Information and Privacy Commissioner of Ontario. No actual harm has to have happened to the client as a result of the breach for reporting to be required. 

    RTs are subject to prosecution for breaches of PHIPA. An RT found guilty of committing an offence under PHIPA can be liable for a fine of up to $50,000, while an organization/institution can be liable for a fine of up to $500,000.

    Privacy breeches can occur in a number of different ways.

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    unguarded conversations;

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    lost/misdirected documents (e.g., a client’s file being left on public transit, PHI being sent to the wrong patient);

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    use or disclosure without authority (i.e., accessed by someone who is outside of the circle of care); or

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    stolen information (e.g., paper records or laptop being taken from the RT’s car; ransomware or other malware attack on a Family Health Team’s (FHT) computer system)*.

    * NOTE that the HIC does not need to notify the Commissioner if the stolen information was de-identified or properly encrypted.

    Professional Incorporation

    The CRTO has processes in place to issue Certificates of Authorization for health profession corporations. RTs who independently practice Respiratory Therapy are not currently required by the CRTO to do so through a health profession corporation.

    More information on Professional Incorporation can be found on the CRTO website in the section entitled Guide to an Application for a Certificate of Authorization for Health Professional Corporations.

    Fees and Billing

    Not all services or equipment that a client in the community requires may be covered by OHIP. As a result, RTs, or their employers, may have to deal with fees, billing and payment for care that is covered by the client directly, or a third-party payer such as the Assistive Devices Program (ADP) or private insurer. RTs should understand that money often changes individuals’ expectations regarding services being provided as they perceive themselves to be consumersⁱ. This shift alone can alter the power imbalance between health care provider and client, at least at the time money is changing hands. RTs have a professional obligation to ensure that their business practices are transparent, ethical and not misleading to the publicⁱⁱ.

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    Communicating Fees and Billing to Clients

    More information on Professional Incorporation can be found on the CRTO website in the section entitled Guide to an Application for a Certificate of Authorization for Health Professional Corporationsⁱⁱⁱ. 

    Avoiding fee conflicts

    The CRTO recommends that RTs consider implementing a checklist or consent form that clients would sign, outlining fee schedules and clearly describing billing procedures including:

    • any penalties for missed or cancelled appointments;
    • late payment of fees;
    • the facility’s policy regarding the use of collection agencies to collect unpaid fees; and
    • third party fee payments (e.g., private insurers).

    In addition to helping to guide you, or your employees’ discussions with clients, if there is a dispute later you will both have a record of the information communicated. RRTs are also expected to establish processes for detailing fee or billing discrepancies and errors in a timely manner. Making these processes transparent will further reduce conflicts.

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    Overcharging or Excessive Fees

    Charging a fee that is excessive for the services or equipment provided is a form of dishonesty.  Similarly, requiring a patient/client to purchase upgraded equipment or additional services without their prior knowledge or ability to opt out is unethical and unprofessional.

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    Offering Discounts

    Actions that may be perceived to lessen the value of the professional, the profession or health care as a whole is not allowed.  It is permissible for an RT to offer discounts for their services as longs as certain provisions are in place; discount advertisements must not state anything false or misleading, and the RT must not try to recoup the discounted fee by raising fees for other services.

    Offering a reduction in cost for prompt payment is not allowed as it gives preferential treatment to those who have the financial resources to take advantage of this discount, while essentially penalizing those who don’t have the means to. This does not prevent RRTs from being able to implement additional charges for late payments; the terms of late payment charges should be clearly outlined for clients in advance.

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    Payment Options

    Respiratory Therapists should explain all payment options available to their clients. This includes explaining coverage through ADP and inquiring as to whether the client has private insurance coverage, and the limitations of that, if known. RRTs should be cognisant of clients who are financially vulnerable and communicate sensitively regarding billing.

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    Dealing with Third Party Payers

    Many services and equipment required by clients of RTs will be covered by OHIP or, at least in part, by the ADP under the Ministry of Health. The balance of fees not paid directly by one of these two entities may be covered by private health insurance or may require payment directly from the client. Respiratory Therapists may not charge a higher fee for insured clients than those who pay directly.

    RTs should become familiar with the insurance requirements of their clients in order to ensure their billing or invoicing practices will result in the claim being processed. Billing to third-party payers must reflect a true account of services/equipment provided and collected by your practice

     

     

     

    Professional Advertising

    Professional advertising relates to any material that is used to promote an RRT’s professional practice.

    Regardless of the advertising method, there are some common considerations when advertising RT services.

    An RTs professional advertising must not:

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    contain false or misleading statements (e.g., stating that your services are “CRTO endorsed”);

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    it must not contain statements that cannot be verified (e.g., stating that your services are “the best in the region”);

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    demean another member of your own profession or another profession (e.g., stating that they “…provide superior home care services when compared to all other health care providers”);

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    advertise products and services that the RT does not have the competence to provide; and

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    contain a name different than the name that the RT has registered with the CRTO (i.e., the public must be able to find the RT on the public Register of Members on the CRTO website)

    The RHPA grants regulatory Collegesthe authority to develop a regulation governing advertising. RTs in Ontario must adhere to all the advertising parameters set out in the CRTO Advertising Regulation. In addition, the performance requirements for RTsregarding advertising and marketing are articulated in the CRTO Standards of Practice (Standard 1 – Business Practice).

    Business Ethics

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    Solicitation of Patients

    Solicitation involves contacting individuals directly to encourage them to use an RT’s services and is not permitted. The CRTO Advertising Regulation (s. 5) states that an RT must not initiate contact with any persons for the purpose of soliciting business.

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    Testimonials

    It is a conflict of interest to contact a patient/client for personal testimonials. The CRTO Advertising Regulation [s.23(2)(e)] and the CRTO Standards of Practice states that RTs must not include patient/client or patient/client family/friends testimonials in their advertising.

    Example… If a client is asked for a testimonial, they may be concerned that refusing could negatively affect their relationship with the RT. This can also be true for former clients, who may feel uncomfortable in returning for treatment in the future.

    How this Guide Links to the Professional Misconduct Regulation

    1. BUSINESS PRACTICES

    19. Submitting an account or charge for services that a member knows is false or misleading.

    20. Charging a fee that is excessive in relation to the service rendered.

    21. Failing to disclose the fee schedule or payment structure prior to delivery of services or failing to provide the patient or patient with sufficient time to refuse the treatment and arrange for alternative services.

    22. Failing to itemize an account for fees charged by the member for professional services rendered,
    i. if requested to do so by the patient or patient or the person or agency who is to pay, in whole or in part, for the services, or
    ii. if the account includes a commercial laboratory fee.

    23. Selling any debt owed to the member for professional services; this does not include the use of credit cards to pay for professional services.


    i How changing patient expectations will impact your practice. http://practicemanagement.dentalproductsrepoRT.com/aRTicle/how-changing-patient-expectations-will-impact-your-practice?page=0,1 (July, 2018)

    ii CRTO Standards of Practice, Standard 1 – Business Practices

    iii Ibid.

    How this Guide Links to the Advertising Regulation

    (1) In this Part, an advertisement with respect to a member’s practice includes an advertisement for gases used for medical purposes, equipment, supplies or services that includes a reference to the member’s name.

    (2) An advertisement with respect to a member’s practice must not contain,
    (a) anything that is false or misleading;
    (b) anything that, because of its nature, cannot be verified;
    (c) a claim of expertise in any area of practice, or with respect to any procedure or treatment, unless the advertisement discloses the basis of the expertise;
    (d) an endorsement other than an endorsement by an organization that is known to have expertise relevant to the subject-matter of the endorsement;
    (e) a testimonial by a patient or patient or former patient or patient or by a friend or relative of a patient or patient or former patient or patient; or
    (f) anything that promotes or is likely to promote excessive or unnecessary use of services.

    (3) An advertisement must be readily comprehensible to the persons to whom it is directed.

    (4) A member must not permit his or her name to be used in an advertisement that contravenes subsection (2) or (3).

    (5) A member must not advertise by initiating contact, or causing or allowing any person to initiate contact, with potential patients or patients or their personal representatives either in person or by telephone, in an attempt to solicit business.

    (6) Despite subsection (5), a member may advertise by initiating contact with a potential patient or a personal representative of a potential patient if the potential patient does not personally use or consume the gases, equipment, supplies or services that are the subject of the advertisement.

    (7) A member must not appear in, or permit the use of his or her name in, an advertisement that implies, or could reasonably be interpreted to imply, that the professional expertise of the member is relevant to the subject-matter of the advertisement if it is not relevant. O. Reg. 596/94, s. 23.

    FOOTNOTES

    1. Information and Privacy Commissioner of Ontario. (August 2015). Circle of Care Sharing Personal Health Information for Health-Care Purposes. Retrieved from https://www.ipc.on.ca/wp-content/uploads/Resources/circle-of-care.pdf

    2. PHIPA [s. 40(1)].

    3. Information and Privacy Commissioner of Ontario. (December 2004). A Guide to the Personal Health Information Protection Act. Retrieved from https://www.ipc.on.ca/wp-content/uploads/Resources/hguide-e.pdf

    4. Personal Information Protection Act. (2004).

    5. Oversight of Health Facilities and Devices Act has not been proclaimed, however is intended to replace the
      Independent Health Facilities Act.

    6. PHIPA [s.12(2)]

    7. Information and Privacy Commissioner of Ontario. Disposing of Your Electronic Media

    8. Information and Privacy Commissioner of Ontario. https://www.ipc.on.ca/health/breach-repoRTing-2/potential-consequences-of-a-breach-under-phipa/

    9. CRTO Standards of Practice – Standard 1 – Business Practices.

    Professional Practice

    Regulated Health Professional Act (RHPA)

    The Regulated Health Professions Act identifies a number of specific activities as controlled acts; designated as such because they carry a higher degree of risk of harm associated with their performance. These controlled acts are subsequently authorized through profession specific legislation, such as the Respiratory Therapy Act.

    Exception in the RHPA

    There are a number of exceptions in the RHPA [s.29 (1)] that enable individuals to perform controlled acts that they do not have the legislative authority to perform. The two exceptions that are most relevant to community practice are as follows:

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    treating a member of the person’s household (e.g., a client’s family member administering invasive mechanical ventilation to the client in their home); and

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    assisting a person with their routine activities of living (e.g., a Personal Support Worker (PSW) suctioning a client in an outpatient tracheostomy clinic).

    More information on the controlled acts authorized to RT’s and the exceptions to these can be found in the CRTO’s Interpretation of Authorized Acts Professional Practice Guideline.

    RTs are authorized by the Prescribed Procedures regulation to perform an arterial puncture. This procedure can be performed by an RT in any employment setting (e.g., hospital, an outpatient clinic, a client’s home) provided it is permitted by their employer.

    Administering a Prescribed Substance
    (5th Authorized Act)

    The 5th authorized act (“administrating a prescribed substance”) enables RRTs to independently administer oxygen. “Prescribed” in this context means prescribed in regulation¹⁰ and “independently” means the oxygen therapy can be provided without the requirement of an order.

    This means that, in certain practice settings, RRTs can administer initiate, titrate or discontinue oxygen based solely on their own professional judgement. However, it is important to understand that there are other pieces of legislation and policies limiting where RTs can independently administer.

    The Public Hospitals Act[9] requires an order for every treatment or diagnostic procedure. Therefore, RRTs are only permitted to independently administer oxygen in practice settings where this legislation does not apply (e.g., in a patient’s home)

    [9] Public Hospital Act, O. Reg. 965 s. 24 Public Hospitals Act, R.S.O. 1990, c. P.40 | ontario.ca

    .

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    Assistive Devices Program (ADP)

    The Assistive Devices Program (ADP) authorizes RRTs who meet specific criteria to complete the Application for Funding Home Oxygen in place of the prescriber.  Therefore, when a physician or a nurse practitioner prescribes home oxygen therapy, an eligible RRT may complete the application – provided they are not employed (full-time, part-time or casual) by a home care company. Note: GRT’s are not permitted to sign ADP forms.

    More information can be found of the CRTO website in the section entitled ADP Home Oxygen Application – CRTO.

    Local Health Integration Network (LHIN) Home and Community Care Services

    Home and Community Care Support Service agencies across the province provide access to home and community care services for Ontario residents and co-ordinate admission to long-term care facilities. These HCCSSs coordinate access to a wide range of contracted services in the community, including Respiratory Therapy in some regions.

    Terms, Conditions and Limitations on an RTs Certificate of
    Registration

    Terms, conditions and limitations (TCLs) are restrictions placed on the certificate of registration of certain classes of registration and on certain Members for specific reasons.

    GRTs are only permitted to perform a controlled act that is authorized to the profession if it is performed under general supervision. This supervision can be provided by any regulated health care professional (e.g., RT, RN, MD) who is authorized to perform the controlled act and is competent to do so. General supervision requires that the supervising health care professional be available to be “present” by the RTs side within ten minutes, if necessary.

    How this Guide Links to the Professional Misconduct Regulation

    1. BUSINESS PRACTICES

    19. Submitting an account or charge for services that a member knows is false or misleading.

    20. Charging a fee that is excessive in relation to the service rendered.

    21. Failing to disclose the fee schedule or payment structure prior to delivery of services or failing to provide the patient or patient with sufficient time to refuse the treatment and arrange for alternative services.

    22. Failing to itemize an account for fees charged by the member for professional services rendered,
    i. if requested to do so by the patient or patient or the person or agency who is to pay, in whole or in part, for the services, or
    ii. if the account includes a commercial laboratory fee.

    23. Selling any debt owed to the member for professional services; this does not include the use of credit cards to pay for professional services.


    i How changing patient expectations will impact your practice. http://practicemanagement.dentalproductsrepoRT.com/aRTicle/how-changing-patient-expectations-will-impact-your-practice?page=0,1 (July, 2018)

    ii CRTO Standards of Practice, Standard 1 – Business Practices

    iii Ibid.

    How this Guide Links to the Advertising Regulation

    (1) In this Part, an advertisement with respect to a member’s practice includes an advertisement for gases used for medical purposes, equipment, supplies or services that includes a reference to the member’s name.

    (2) An advertisement with respect to a member’s practice must not contain,
    (a) anything that is false or misleading;
    (b) anything that, because of its nature, cannot be verified;
    (c) a claim of expertise in any area of practice, or with respect to any procedure or treatment, unless the advertisement discloses the basis of the expertise;
    (d) an endorsement other than an endorsement by an organization that is known to have expertise relevant to the subject-matter of the endorsement;
    (e) a testimonial by a patient or patient or former patient or patient or by a friend or relative of a patient or patient or former patient or patient; or
    (f) anything that promotes or is likely to promote excessive or unnecessary use of services.

    (3) An advertisement must be readily comprehensible to the persons to whom it is directed.

    (4) A member must not permit his or her name to be used in an advertisement that contravenes subsection (2) or (3).

    (5) A member must not advertise by initiating contact, or causing or allowing any person to initiate contact, with potential patients or patients or their personal representatives either in person or by telephone, in an attempt to solicit business.

    (6) Despite subsection (5), a member may advertise by initiating contact with a potential patient or a personal representative of a potential patient if the potential patient does not personally use or consume the gases, equipment, supplies or services that are the subject of the advertisement.

    (7) A member must not appear in, or permit the use of his or her name in, an advertisement that implies, or could reasonably be interpreted to imply, that the professional expertise of the member is relevant to the subject-matter of the advertisement if it is not relevant. O. Reg. 596/94, s. 23.

    FOOTNOTES

    10. General Regulation (O. Reg. 596/94 – PART VII)- Prescribed Procedures

    11. Public Hospital Act, O. Reg. 965 s. 24

    12. Independent Health Facilities Act, O. reg 57/92 s. 10

    Professional Relationships

    Providing Care in a Community Setting

    Care in the community, particularly home-based care, is fundamentally different than the episodic, targeted interventions of the acute care system. Service provided near or in a client’s home requires a uniquely holistic, self-directed and person-centered approach to care delivery. Home-based care presents opportunities to better integrate the plan of care into the client’s day-to-day environment, but also present some challenges as well, such as:

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    Lack of control over elements of the home environment (e.g., location, cleanliness, available of amenities);

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    Interactions with other household members(e.g., dysfunctional interpersonal relationships within families);

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    Threat to the RTssafety (e.g., clients/family member engaging in illegal activities, aggressive pets); and

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    Maintaining professional boundaries (e.g., avoiding conflicts of interest).

    Conflict of Interest

    The primary goal of health care is to optimize the health of clients. This means that the interest of the client must always come first and not a financial interest. A conflict of interest arises when a secondary goal (e.g., personal gain for the health care provider) interferes or is perceived to interfere with the primary goal. The CRTO’s Conflict of Interest Professional Practice Guideline states that “a conflict of interest exists when an RRT is in a position where his/her duty to their client could be compromised, or could be perceived to be compromised, by a personal relationship or benefit”. The nature of community practice (i.e., long standing RT and patient/family interactions; financial compensation for services provided) has the potential to increase the risk of a conflict of interest situation developing. Any actual, potential or perceived conflict of interest must be properly identified, avoided and managed so as not to compromise the client’s best interests.

    Identifying a Conflict of Interest

    The first step is to recognize that a conflict of interest situation may exist. The Conflict of Interest Regulation (O. Reg. 596/94) outlines the situations in which an RRT might find themselves in an actual, potential or perceived conflict of interest [s. 3 (1)]. The likelihood of a conflict of interest increases when:

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    The magnitude of the benefit is substantial;

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    The benefit is personal;

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    It involves a client(or their family) where there is an ongoing professional relationship (e.g., a current home care client offers their RT a piece of antique china).

    In situations where a conflict of interest situation exists, the RT must declare the nature of the relationship/benefit to the client in advance of services being provided. This should occur regardless of whether the conflict of interest is actual, potential or perceived.

    For example… An RT who works for a hospital that is part of a hospital-home care company business relationship is making arrangements for an inpatient to be discharged with home oxygen. In addition to the home care company that is associated with the hospital, the RT should – if possible – provide the client with other appropriate service providers. Where applicable, the RT should advise the client that their selection of a supplier or a product or service will not adversely affect the assessment, care or treatment that they receive. This enables the client to exercise informed choice over the services provided to them. This includes allowing them to select a service provider, as well as the type of equipment/treatment received.

    Working with Other Members of the Health Care Team

    RTs practicing in the community typically work with a diverse group of health care providers; some of whom are Regulated Health Care Professionals (RHCPs) (e.g., RNs, MDs, RSLPs), as well as some who are Non-Regulated Health Care Providers (NRHCPs) (e.g., PSWs, Customer Service Technicians).

    NRHCPs can include an array of paid care providers and unpaid family members. One of the key considerations for RTs when working with NRHCPs in the community is to determine which services the NRHCP can provide to the patient/client and which services are best provided by the RT.  Communication and collaboration with all members of the healthcare team and the patient/clients family is key to ensure that their needs are met.  If the RT has any concerns regarding the care their patient/client is receiving from any member of the healthcare team, the RT is expected to raise those concerns with the patient’s/client’s primary care physician/nurse practitioner.

    In addition to assisting other members of the health care, the RT practicing in the community is expected to know when it is appropriate to seek assistance from others.

    More information on NRHCPs can be found on the CRTO website in the section entitled Working With Non-Regulated Health Care Providers.

    Education and Delegation

    Due to the fact that community-based RTs interact with such a wide variety of care providers, it is essential to understand the difference between delegation and education, as well as which is required in certain circumstances. The  Delegation of Controlled Acts and the   Respiratory Therapists Providing Education  provides detailed information on these two processes.

    Electronic Communication 

    Despite the convenience of many communication mediums, the use of electronic communications to transmit sensitive information can increase the risk of such information being disclosed to third parties. The eCommunication Checklist produced by the Canadian Medical Protective Association provides some essential elements to considered when using electronic communication to convey sensitive PHI.

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    eCommunication checklist15

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    Is the communication within the circle of care?

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    Is explicit (written) consent of the client required?

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    Is the information secure (encrypted)?

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    Is your device password-protected?

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    What are the relevant regulatory standards?

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    Is only essential information being shared?

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    Is person-to-person communication more appropriate?

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    Obtaining Client Consent to Communicate Electronically

    Prior to engaging electronic communication mediums clients should agree to:

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    The method of communication;

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    The type of information that will be sent;

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    How the information contained in the communication will be retained/deleted; and

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    The risks of using electronic methods of communication.

    The discussion and patient’s agreement should be documented in the medical record. In addition, the Information and Privacy Commissioner of Ontario has published a Fact Sheet on Communicating Personal Health Information by Email that addresses the risk of email communication and how those risks might be mitigated.

    Professional Boundaries

    In keeping with the Standards of Practice, “Respiratory Therapists must act with honesty, integrity, and respect appropriate professional boundaries with patients/clients, healthcare team members, students, and others.”  While most RTs will reflect on “professional boundaries” in relatively limited terms, such as romantic or financial relationships, professional boundaries covers every aspect of communication and interaction between RTs and everyone with whom they come into contact in their roles. 

    More information can be found regarding Professional Boundaries in the CRTO Respiratory Therapists Providing Education PPG and the Abuse Awareness and Prevention PPG

    Medical Assistance in Dying (MAID)

    In 2016, the federal government passed legislation to amend Canada’s Criminal Code and established a framework for Medical Assistance in Dying (MAID) for individuals who meet pre-defined eligibility criteria. RTs in community practice may be required to provide information to clients seeking information about MAID or to assist a physician or NP in carrying out a request for a medically assisted death. Therefore, it is important that a community-based RT be knowledgeable about the following:

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    How to handle inquiries about MAID (i.e., criteria for MAID, who the RT can discuss MAID with); and

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    The RT’s role in MAID (i.e., parameters around assisting MAID, acting as an independent witness, conscientious objection)

    The above information, as well as addition resources can be found on the CRTO website in the section on the Medical Assistance in Dying.

    Ending Professional Relationships

    In most circumstances, RTs in community practice are obligated to maintain a professional relationship with a client as long as the client requires services from the RT. However, situations may arise that require the RT to end the professional relationship prior to reaching the normal or expected conclusion of the client’s treatment. These situations generally fall into one of two categories where the RRT will no longer able to provide the services:

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    Logistical Reasons (e.g., the RT is retiring or leaving to work for another organization); and/or

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    Safety and/or Interpersonal Concerns (e.g., RTs feel the client’s home environment poses a threat to the safety of the RT or others; there exists a significant conflict with the client and/or their family members).

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    Ending Professional Relationships due to Logistical Reasons

    In this situation, care must be transferred to the most appropriate service provider prior to the RT ending the professional relationship. Most organizations have polices in place to deal with the transfer of care process. The section entitled “Transfer of Care” below deals with some recommendation from the CRTO.

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    Ending Professional Relationships due to Safety and/or Interpersonal Concerns

    Except where there is a genuine risk of harm, RTsshould only end the professional relationship after reasonable efforts have been made to resolve the situation in the best interest of the patient. These efforts must include:

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    Proactively communicating expectations for client conduct to all clients;

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    Having a discussion with the client regarding the reasons affecting the RT’s ability to continue providing care.

    All reasonable efforts must be made to resolve the situation in the best interest of the patient, and only consider ending the professionalrelationship where those efforts have been unsuccessful.

    Example… Most home care companies have a policy in place to deal with situations where there is unsafe use of oxygen in the home (e.g., oxygen in use while patient/family member is smoking). These processes generally include all of the following steps:

    1. Inform the client (preferably in writing) of what will happen if they use oxygen in an unsafe manner (i.e., how many warning they will receive and how those warning will be documented);

    2. Notify the client (preferably in writing) of the decision to discontinue their treatment;

    3. Document in the client’s medical record the reasons for the discontinuation of services, as well as all steps undertaken to resolve the issues prior to discontinuation;

    4. Clearly convey to the client that they should seek ongoing care (e.g., speak to their primary care physician; go to their local emergency department); and

    5. Notify the healthcare provider(s) who ordered the oxygen that the therapy is no longer being provided to the patient. Also consider informing the funder of oxygen services (i.e. MOH Home Oxygen Program) and other members of the patient’s healthcare team, as appropriate.

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    Transfer of Care

    When transferring full or partial responsibility for a client’s care to another health care provider, an RT is expected to communicate with the:

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    client to identify the roles and responsibilities of the regulated member and other health care providers involved in the client’s ongoing care; and

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    accepting health care provider(s) to provide any pertinent clinical information, including treatment plans and recommendations for follow-up care.

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    Transfer of Patient Files

    It is important to obtain appropriate authorization (i.e., consent) from the client before transferring any copies of medical records. The RT should ensure the original records are retained in the event there is some question at a later time about the care you provided to the patient, or in the event of a complaint to the CRTO or legal action surrounding the care or the termination. In addition, the RT should advise the client of the need to transfer copies of medical records to the new physician. You should also request the necessary consent to make the transfer. Consider any Privacy Commission or CRTOguidelinesthatmight apply to the transfer of client records.

    How this Guide Links to the Professional Misconduct Regulation

    1. BUSINESS PRACTICES

    19. Submitting an account or charge for services that a member knows is false or misleading.

    20. Charging a fee that is excessive in relation to the service rendered.

    21. Failing to disclose the fee schedule or payment structure prior to delivery of services or failing to provide the patient or patient with sufficient time to refuse the treatment and arrange for alternative services.

    22. Failing to itemize an account for fees charged by the member for professional services rendered,
    i. if requested to do so by the patient or patient or the person or agency who is to pay, in whole or in part, for the services, or
    ii. if the account includes a commercial laboratory fee.

    23. Selling any debt owed to the member for professional services; this does not include the use of credit cards to pay for professional services.


    i How changing patient expectations will impact your practice. http://practicemanagement.dentalproductsrepoRT.com/aRTicle/how-changing-patient-expectations-will-impact-your-practice?page=0,1 (July, 2018)

    ii CRTO Standards of Practice, Standard 1 – Business Practices

    iii Ibid.

    How this Guide Links to the Advertising Regulation

    (1) In this Part, an advertisement with respect to a member’s practice includes an advertisement for gases used for medical purposes, equipment, supplies or services that includes a reference to the member’s name.

    (2) An advertisement with respect to a member’s practice must not contain,
    (a) anything that is false or misleading;
    (b) anything that, because of its nature, cannot be verified;
    (c) a claim of expertise in any area of practice, or with respect to any procedure or treatment, unless the advertisement discloses the basis of the expertise;
    (d) an endorsement other than an endorsement by an organization that is known to have expertise relevant to the subject-matter of the endorsement;
    (e) a testimonial by a patient or patient or former patient or patient or by a friend or relative of a patient or patient or former patient or patient; or
    (f) anything that promotes or is likely to promote excessive or unnecessary use of services.

    (3) An advertisement must be readily comprehensible to the persons to whom it is directed.

    (4) A member must not permit his or her name to be used in an advertisement that contravenes subsection (2) or (3).

    (5) A member must not advertise by initiating contact, or causing or allowing any person to initiate contact, with potential patients or patients or their personal representatives either in person or by telephone, in an attempt to solicit business.

    (6) Despite subsection (5), a member may advertise by initiating contact with a potential patient or a personal representative of a potential patient if the potential patient does not personally use or consume the gases, equipment, supplies or services that are the subject of the advertisement.

    (7) A member must not appear in, or permit the use of his or her name in, an advertisement that implies, or could reasonably be interpreted to imply, that the professional expertise of the member is relevant to the subject-matter of the advertisement if it is not relevant. O. Reg. 596/94, s. 23.

    Professional Responsibilities

    Documentation

    The CRTO Documentation PPG and the CRTO Standards of Practice (Standard 7) outlines the principles and standards of documentation that must be maintained by all RTs in every practice setting. Documentation styles and documentation mediums vary from one organization to the next. RTs may utilize any documentation format that meets both the CRTO’s expectation regarding documentation and their employer’s requirements.

    An essential foundational principle for all RT documentation is that every client contact must be documented. “Client contact” includes (but is not limited to):

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    performing an examination, diagnostic procedure, therapeutic intervention;

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    providing education to a client and/or their family, caregiver or advocate; and

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    conferring with other members of the health care team (including the client’s family members) regarding the client’s plan of care (note that this includes even when the client is not present during the conversation).

    Professional Liability Insurance (PLI)

    The Regulated Health Professions Act requires all practicing regulated health professionals to carry PLI that meets specific criteria. The CRTO Professional Liability Insurance Policy   outlines those requirements, as well as the consequences of an RT not being covered by the requisite amount of PLI.

    RTs who are “personally insured” by their employer’s PLI plan in the required amounts and coverage are not obliged to obtain additional liability insurance coverage. “Personally insured” means the employer’s insurance policy covers not just the organization, but the RRT as an individual. The policy does not have to list the RT by name but must specify that it covers the “employees” of the organization as “added insureds”.

    Additional PLI is available for members of the provincial or national professional associations (i.e., the RTSO, CSRT).

    Reporting Requirements

    There are a number of instances where an RT is required to report specific information to certain organizations/agencies. Some of these reporting requirements were covered in the section in this document entitled Sharing PHI Outside of the Circle of Care.   More information on other reporting requirements can be found in the CRTO’s Reporting Obligations webpage.

    When an RT has reasonable grounds, obtained in the course of practicing the profession, to believe that another RT or regulated health professional has sexually abused a patient, the RT must file a report in writing with the Registrar of the College to which the alleged abuser belongs.

    More information on the reporting of sexual abuse of patients can be found in the CRTO Abuse Awareness and Prevention PPG.

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    Reporting to Other Agencies

    Depending upon the community practice setting, there may be other mandatory reporting requirement to agencies outside of the CRTO that are governed by different legislation (e.g., Long-Term Care Homes Act). Listed below are just a few addition reporting obligations.

    How this Guide Links to the Professional Misconduct Regulation

    1. BUSINESS PRACTICES

    19. Submitting an account or charge for services that a member knows is false or misleading.

    20. Charging a fee that is excessive in relation to the service rendered.

    21. Failing to disclose the fee schedule or payment structure prior to delivery of services or failing to provide the patient or patient with sufficient time to refuse the treatment and arrange for alternative services.

    22. Failing to itemize an account for fees charged by the member for professional services rendered,
    i. if requested to do so by the patient or patient or the person or agency who is to pay, in whole or in part, for the services, or
    ii. if the account includes a commercial laboratory fee.

    23. Selling any debt owed to the member for professional services; this does not include the use of credit cards to pay for professional services.


    i How changing patient expectations will impact your practice. http://practicemanagement.dentalproductsrepoRT.com/aRTicle/how-changing-patient-expectations-will-impact-your-practice?page=0,1 (July, 2018)

    ii CRTO Standards of Practice, Standard 1 – Business Practices

    iii Ibid.

    How this Guide Links to the Advertising Regulation

    (1) In this Part, an advertisement with respect to a member’s practice includes an advertisement for gases used for medical purposes, equipment, supplies or services that includes a reference to the member’s name.

    (2) An advertisement with respect to a member’s practice must not contain,
    (a) anything that is false or misleading;
    (b) anything that, because of its nature, cannot be verified;
    (c) a claim of expertise in any area of practice, or with respect to any procedure or treatment, unless the advertisement discloses the basis of the expertise;
    (d) an endorsement other than an endorsement by an organization that is known to have expertise relevant to the subject-matter of the endorsement;
    (e) a testimonial by a patient or patient or former patient or patient or by a friend or relative of a patient or patient or former patient or patient; or
    (f) anything that promotes or is likely to promote excessive or unnecessary use of services.

    (3) An advertisement must be readily comprehensible to the persons to whom it is directed.

    (4) A member must not permit his or her name to be used in an advertisement that contravenes subsection (2) or (3).

    (5) A member must not advertise by initiating contact, or causing or allowing any person to initiate contact, with potential patients or patients or their personal representatives either in person or by telephone, in an attempt to solicit business.

    (6) Despite subsection (5), a member may advertise by initiating contact with a potential patient or a personal representative of a potential patient if the potential patient does not personally use or consume the gases, equipment, supplies or services that are the subject of the advertisement.

    (7) A member must not appear in, or permit the use of his or her name in, an advertisement that implies, or could reasonably be interpreted to imply, that the professional expertise of the member is relevant to the subject-matter of the advertisement if it is not relevant. O. Reg. 596/94, s. 23.

    FOOTNOTES

    16. RHPA. Health Professions Procedural Code. S. 13(1).

    Considerations When Establishing an
    Independent RT Community Practice

    Although the majority of RTs who work in the community are employed by home care companies or community care clinics, RTs are able to set up their own independent practice. This requires the RT to establish processes for securing client’s health records, set fees for their services, ensure they have the required level of professional liability insurance and that they attain optimal business ethics.

    The CRTO recommends any RT who is establishing an independent community practice to consult their own legal advisor.
    How this Guide Links to the Professional Misconduct Regulation

    1. BUSINESS PRACTICES

    19. Submitting an account or charge for services that a member knows is false or misleading.

    20. Charging a fee that is excessive in relation to the service rendered.

    21. Failing to disclose the fee schedule or payment structure prior to delivery of services or failing to provide the patient or patient with sufficient time to refuse the treatment and arrange for alternative services.

    22. Failing to itemize an account for fees charged by the member for professional services rendered,
    i. if requested to do so by the patient or patient or the person or agency who is to pay, in whole or in part, for the services, or
    ii. if the account includes a commercial laboratory fee.

    23. Selling any debt owed to the member for professional services; this does not include the use of credit cards to pay for professional services.


    i How changing patient expectations will impact your practice. http://practicemanagement.dentalproductsrepoRT.com/aRTicle/how-changing-patient-expectations-will-impact-your-practice?page=0,1 (July, 2018)

    ii CRTO Standards of Practice, Standard 1 – Business Practices

    iii Ibid.

    How this Guide Links to the Advertising Regulation

    (1) In this Part, an advertisement with respect to a member’s practice includes an advertisement for gases used for medical purposes, equipment, supplies or services that includes a reference to the member’s name.

    (2) An advertisement with respect to a member’s practice must not contain,
    (a) anything that is false or misleading;
    (b) anything that, because of its nature, cannot be verified;
    (c) a claim of expertise in any area of practice, or with respect to any procedure or treatment, unless the advertisement discloses the basis of the expertise;
    (d) an endorsement other than an endorsement by an organization that is known to have expertise relevant to the subject-matter of the endorsement;
    (e) a testimonial by a patient or patient or former patient or patient or by a friend or relative of a patient or patient or former patient or patient; or
    (f) anything that promotes or is likely to promote excessive or unnecessary use of services.

    (3) An advertisement must be readily comprehensible to the persons to whom it is directed.

    (4) A member must not permit his or her name to be used in an advertisement that contravenes subsection (2) or (3).

    (5) A member must not advertise by initiating contact, or causing or allowing any person to initiate contact, with potential patients or patients or their personal representatives either in person or by telephone, in an attempt to solicit business.

    (6) Despite subsection (5), a member may advertise by initiating contact with a potential patient or a personal representative of a potential patient if the potential patient does not personally use or consume the gases, equipment, supplies or services that are the subject of the advertisement.

    (7) A member must not appear in, or permit the use of his or her name in, an advertisement that implies, or could reasonably be interpreted to imply, that the professional expertise of the member is relevant to the subject-matter of the advertisement if it is not relevant. O. Reg. 596/94, s. 23.